Thirtyfour : A Launch for the Press and Media

Thirtyfour lauches its latest leather collection
Design practice thirtyfour creates an event with a different perspective

Kuala Lumpur, 18 Nov-Malaysian design practice thirtyfour, unveiled its latest leather bags and accessories collection, thirtyfour collection03 at an event designed to showcase the brands journey over the past 18 months.

The event held at Chin Woo Stadium in Kuala Lumpur and special first viewers were all the Press and Media, by invitation only. It was conceptualized in line with thirtyfour's design pillars of unique constructions and explorations out of the ordinary. The stadium transformed and creating a labyrinth of three different rooms that housed the lastest collection by thirtyfour.

About designers:
Both designers with degrees from New York and England respectively and 20 years of work experience spanning across America, Europe and Asia.
ShueenKee aged 29, has a degree in Metal Smithing fron the Parsons School of Design in New York and 8 years of experience in various design houses in New York and Hong Kong. Linda aged 33 has trained in industrial design and design management at the Birmingham Institute of Art and Design (BIAD) in UK.

About thiryfour:
thirtyfour is an interdisciplinary design practice and lifestyle initiative, the brainchild of its founders and cousins ShueenKee Chong and Linda Chong. Its current design pool weaves together methods from fields such as architecture, metal-smithing, fashion, industrial, graphic, and interactive multimedia design.

Handcrafted leather bags and accessories representing an ideal symmetry between traditional hand techniques and timeless design. thirtyfour prides itself on providing highly coveted designs while preserving brand exclusivity at competitive prices.

The thirtyfour collection 03 is priced between RM50-RM500 for accessories and between RM300-RM2000 for bags.

thirtyfour stockist (Malaysia): Tangs at Pavilion, 2201 Fashion Avenue, The Gardens Mall and Midvalley.


Sneak Peak Gallery in Slide Show:

Sneak Peak Video:

Photos and Summary by Stella Matilda
Text by thirtyfour


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